{"author_name":"Before the Howdy","author_url":"https://art19.com/shows/before-the-howdy","description":"Before he said “Howdy,” he was Santa Claus. In 1949, Kerens, Texas, built a giant Santa to bring Christmas shoppers back to town. That unlikely attraction became Big Tex. This six-part documentary follows the builders, setbacks, $750 sale, transformation, fire, and enduring legacy of a Texas icon. With historical accounts, dramatic readings, music, and sound effects. Production note: AI-generated voices and music; recreated effects. Historical readings and newly written questions are dramatizations, not archival recordings or new interviews.","html":"<iframe src=\"https://art19.com/shows/before-the-howdy/embed\" style=\"width: 720px; height: 505px; border: 0 none;\" width=\"720\" height=\"505\" scrolling=\"no\" sandbox=\"allow-scripts allow-popups allow-popups-to-escape-sandbox\"></iframe>","provider_name":"ART19","provider_url":"https://art19.com","title":"Before the Howdy","type":"rich","version":"1.0","width":720,"height":505}