{"author_name":"AI to ROI  (fka Metrics that Measure Up)","author_url":"https://art19.com/shows/aitoroi/episodes/cb4388ad-c9a7-48f1-b2bc-3865fa3c43e4","description":"<p>Martyn Lewis, author of How Customers Buy and Why They Don&apos;t: Mapping and Managing the Buying Journey DNA shares his insights from interviewing thousands of buyers.<br/><br/>Martyn shares how The Buying Journey trumps the Sales Process, and that Buyers do not typically buy logically or rationally.<br/><br/>Other topics include why your value proposition is just not enough and assuming that you understand the buyer journey is so dangerous.</p>","html":"<iframe src=\"https://art19.com/shows/aitoroi/episodes/cb4388ad-c9a7-48f1-b2bc-3865fa3c43e4/embed\" style=\"width: 720px; height: 200px; border: 0 none;\" width=\"720\" height=\"200\" scrolling=\"no\" sandbox=\"allow-scripts allow-popups allow-popups-to-escape-sandbox\"></iframe>","provider_name":"ART19","provider_url":"https://art19.com","title":"Customer Buying Journey  - How Customers Buy and Why They Don't - with Martyn Lewis","type":"rich","version":"1.0","width":720,"height":200}