Your best buyers are hiding in plain sight, but you're not sure how to look for them. You are buying the same signal feed as forty other vendors and wondering why every campaign starts with bad targeting. The agency retainer that was supposed to be temporary is still on the books. The playbook you paid for was current a year ago.
The cost is not just wasted spend. It is a pipeline that slowly goes quiet.
So where does a growth leader who has to rebuild GTM, and does not know how, go to watch it get built?
Every season, Cannonball GTM picks one theme. Every week, an expert joins Doug to build one piece of it in three beats: the strategy behind the play, the playbook that runs it, and a case study of the play in the wild. We build the campaign on air, channels, messaging and segment flavors, with public data and AI doing the finding. No theory. No fluff.
GTM Leaders leave with the knowledge of how to build a campaign.
Paid subscribers leave with the repo for every episode and, at the end of every season, the complete playbook for that theme. Everything else is free.
If you are a CRO, CMO or VP of growth at a vertical SaaS company and you have a number to hit, this is your weekly build session.
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